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Department of Media Studies » Airtime Sales & Marketing |
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| Eligibility : |
H.S. with Computer Knowledge |
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| Course Outline |
 | The course is designed to give an insight into various aspects of contemporary marketing, giving special stress on creating new avenues with both traditional approaches and on digital / interactive platforms.
The marketing aspects will cover finance, rating analysis and basic marketing principles. Strategic tailor made approaches in creating content with emphasis on communication designs will be covered. TV has to become a true service industry offering entertainment and meeting social commitments. The importance of advertising management from the perspective of the media houses and the media buyers will be taught by pillars of the industry. The changing Behavioral pattern, the economic parameters, the researches & results, will be a part of this integrated course. | | |
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| Work Area |
| The course is designed to give an insight into various aspects of contemporary marketing, giving special stress on creating new avenues with both traditional approaches and on digital / interactive platforms.
The marketing aspects will cover finance, rating analysis and basic marketing principles. Strategic tailor made approaches in creating content with emphasis on communication designs will be covered. TV has to become a true service industry offering entertainment and meeting social commitments. The importance of advertising management from the perspective of the media houses and the media buyers will be taught by pillars of the industry. The changing Behavioral pattern, the economic parameters, the researches & results, will be a part of this integrated course. |
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| Placement |
| GTTI DoMS is a part of The George Telegraph Training Institute. The George Telegraph Group is the most happening group of institutions of the Eastern India. Its raging success all around in the field of technical education for last 90 years makes it more relevant for a student to be a part of its successful education system which has helped thousands and thousands of students to get well placed in life.
DoMS from the very first concentrates on a curriculum which entirely focuses on producing market worthy professionals who will dance in the tune to the expectations of the media houses. A world of change is on-setting in the field of Television and DoMS will be producing crops conducive to that environment. | | |
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| GTTI Branches |
| Sealdah (Main Training Centre) |
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